Adam E. Badenhorst
1 min readFeb 13, 2018

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Very nice read Steve. The lifestyle brands have really figured out how to create an effective brand story — they elicit that emotion of wanting to become a better person or align with a specific sub-culture. Definitely a good idea for any brand to strive towards.

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Adam E. Badenhorst

Writer. Into politics, heritage, environment and crypto/future. Love a tough debate and intellectual discussions.