Adam E. Badenhorst
1 min readJan 22, 2018

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Thanks Gaël for sharing your story. Best of luck!

Crowd funding brings you a lot of good free PR. People often underestimate the value of PR. As you mention, you needed to contact journalists who would run your story and get you exposure. It’s important to have the right pitch that makes your story not only authentic and credible but interesting.

A lot of brand storytelling opportunity here that should not be forgotten or passed over!

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Adam E. Badenhorst

Enterpreneur. IT & Heritage Consultant disrupting industries. AI, blockchain, SaaS, ERP.