Quite sad to see what social media has become in general. I think it’s become a desperate call for attention most of the time. It’s true that if used well then a business can succeed or a user can enjoy interacting with their followers.
The problem is that there is too much content and people become desperate as their target audience is lost. Solution is instead of being desperate, get on ahrefs or another tool and use analytics to create super content that just outdoes everyone.
Just my $0.02 on the topic.