I agree with you to some extent, but here’s why I would not avoid language and what we can do about it:

you need the language to send out clear messaging for your audience.

What you need to do about it is localising or selecting language that elicits an emotion and ties people to your brand story. That emotion will connect them and draw them in.

Writer. Into politics, heritage, environment and crypto/future. Love a tough debate and intellectual discussions.

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