How to handle cold calling rejection

Adam E. Badenhorst
3 min readFeb 6, 2018


Rejection sucks whether your date dumps you, you’re not selected for the job, or you don’t get the deal. I don’t think I’ve ever met someone that likes to be rejected — I could be wrong.

Well, cold calling is tough and can cause rejection too. The potential prospect tells you they’re not interested, hangs up, curses you out, whatever. Sometimes it works and they want to talk.

Now my purpose here is to give you a couple of tips about making cold calling successful, and looking at it in a completely different way.

Before getting to the tips, let’s look at it in a different way — the lotto.

Cold calling is like playing the lotto

The only way you’re going to win the lotto is by playing. The more you play, the more chance you have to win. If you don’t get those winning numbers, do you take it personally? Most likely you don’t, but you’re bummed out you’re not a super rich person in the blink of an eye.

I have news for you about cold calling. It’s the same deal.

You have to make those calls to make sales happen. There is just no two ways about it. Part of that means pushing through and making the calls regardless of what happens on the other hand. You have to learn to get a tough skin and not take it personally especially if the person is rude. I totally get that’s easier said than done.

You have to make the choice to persevere and call consistently.

Naturally, you need to have an approach that works too, more on that in a minute.

Cold Calling Pointers

Now, I a not professing to be a cold calling expert. In all honesty, I don’t like it. I don’t like being on the phone. But, I have to do it sometimes to prospect potential clients.

Bottom line is you have 10–20 seconds to make a positive impression. Your intro either makes or breaks the call. Why? Firstly, first impressions are lasting ones, and if you screw up the intro nobody cares and doesn’t want to listen.

Now, to those tips:

  1. Be prepared and that means have a script ready — you need to be confident
  2. Map out your conversation
  3. Map out your objectives — what do you want to achieve?
  4. Don’t pitch pre-maturely
  5. Call consistently

Here are 5 tips that should get you on your way. There are some other tips for sure that will help you out. These should give you a good start.

If you want to me to share them, then give a clap and comment below and I’ll be happy to do it.

Key Takeaway: Cold calling can be really tough. If you manage to get over the rejection and call consistently you are set. Liking cold calling to playing the lotto can help you take a less personal approach to it in the fact of rejection. There are many different ways to call. The key is to call consistently, be prepared, map out your conversation beforehand, and avoid pitching pre-maturely.



Adam E. Badenhorst

Enterpreneur. IT & Heritage Consultant disrupting industries. AI, blockchain, SaaS, ERP.