How a Millennial Designer Builds Personal Brand

Introduction. An increasingly important topic is all about personal brand. Let’s step back for a minute. Branding is extremely important in general. However, I want to zone in on personal branding, because it applies for freelancers such as designers. It can also apply for those who are running a company in their name. Either way, let’s explore what personal branding is, and how you as a designer can go about building it for yourself.

You need a personal branding to have a business. No brand = no business. Brand identity means what people associate to that brand — how do people perceive the brand? People also associate what can that brand do for me? What value do I get out of it? It’s a way people perceive you and what you’re all about as a designer which can include your style, your personality, and your approach.

Advantages & Disadvantages to Personal Brand. You can always mould your personal brand as you like which is advantageous. You can change it as you like. However, the time to make that change can vary. Of course, if the brand is damaged, then that’s a separate story all together. I would also highlight two disadvantages: you need a lot of time for it and it’s hard to build than a corporate brand.

How to Build a Personal Brand. I will describe some ways you can really build up your personal brand to create a following for yourself.

  1. Identify your Target Audience: You need to decide who is that you want to attract. They are your potential customers that will use your service. They are the ones who will support your growth by talking to their friends and colleagues. You should know that audience and what gets them before making any further steps.

Conclusion. These steps above provided a designer with an opportunity to build your personal brand. They provide you the opportunity to get the exposure that you need. You won’t get anywhere without people knowing who you are and what you’re all about. You need to figure out which of these tools or combination of tools can help you. This forms part of your personal branding strategy.

How to Build a Personal Brand. I will describe some ways you can really build up your personal brand to create a following for yourself.

  1. Identify your Target Audience: You need to decide who is that you want to attract. They are your potential customers that will use your service. They are the ones who will support your growth by talking to their friends and colleagues. You should know that audience and what gets them before making any further steps.

Conclusion. These steps above provided a designer with an opportunity to build your personal brand. They provide you the opportunity to get the exposure that you need. You won’t get anywhere without people knowing who you are and what you’re all about. You need to figure out which of these tools or combination of tools can help you. This forms part of your personal branding strategy.

Writer. Into politics, heritage, environment and crypto/future. Love a tough debate and intellectual discussions.