How a Millennial Designer Builds Personal Brand

  1. Identify your Target Audience: You need to decide who is that you want to attract. They are your potential customers that will use your service. They are the ones who will support your growth by talking to their friends and colleagues. You should know that audience and what gets them before making any further steps.
  2. Customer referrals: You have to, have to, have to get those. They are public testimonials about your work and what you’re all about. The word of mouth effect you draw here helps you to grow your business. It also helps you become an influencer. More on the influencer topic at a later stage.
  3. CSR initiatives: Get out there and do some good for the community! People want to see that you’re considering others and want to do better. Why? Humans are generally inclined to do good for others. It also shows that you are not selfish and willing to give of yourself for the greater good.
  4. Storytelling: Provide a story that people can believe. A brand is all about telling a story. You must do exactly that. People want to feel some connection and what better way than to tell a story. You also can build a following and presence in this way.
  5. Free Publicity: Link up with a few bloggers or journalists to get yourself out there. People need to hear about you, so building that outreach through that publicity helps. You can expand your reach to people and let them get to know you. It’s a perfect opportunity to tell a story that I mention previously.
  6. Free Podcast or Seminar: For me, I think this is really a great way to give and get. You can gain so much exposure by having people listen to what you want to teach yet you get that exposure. It is a win/win for everyone. Of course, there are some additional benefits that come out of it. However, those benefits you have to determine for yourself.
  7. Social Media: Yes, get on Twitter, Instagram, LinkedIn, Facebook, or what you deem necessary. These platforms help you create an audience that builds your following. It also lets you tell your brand story that creates your brand identity. Finally, it also allows you to monitor your brand’s growth and perception.
  8. Website: For me, this is a dead give away and something you should know. A designer should display your work that lends you credibility. It is also a platform that you can use to gain referrals, pingbacks, and subscribers. All of these are positive for your brand and “must haves”.
  1. Identify your Target Audience: You need to decide who is that you want to attract. They are your potential customers that will use your service. They are the ones who will support your growth by talking to their friends and colleagues. You should know that audience and what gets them before making any further steps.
  2. Customer referrals: You have to, have to, have to get those. They are public testimonials about your work and what you’re all about. The word of mouth effect you draw here helps you to grow your business. It also helps you become an influencer. More on the influencer topic at a later stage.
  3. CSR initiatives: Get out there and do some good for the community! People want to see that you’re considering others and want to do better. Why? Humans are generally inclined to do good for others. It also shows that you are not selfish and willing to give of yourself for the greater good.
  4. Storytelling: Provide a story that people can believe. A brand is all about telling a story. You must do exactly that. People want to feel some connection and what better way than to tell a story. You also can build a following and presence in this way.
  5. Free Publicity: Link up with a few bloggers or journalists to get yourself out there. People need to hear about you, so building that outreach through that publicity helps. You can expand your reach to people and let them get to know you. It’s a perfect opportunity to tell a story that I mention previously.
  6. Free Podcast or Seminar: For me, I think this is really a great way to give and get. You can gain so much exposure by having people listen to what you want to teach yet you get that exposure. It is a win/win for everyone. Of course, there are some additional benefits that come out of it. However, those benefits you have to determine for yourself.
  7. Social Media: Yes, get on Twitter, Instagram, LinkedIn, Facebook, or what you deem necessary. These platforms help you create an audience that builds your following. It also lets you tell your brand story that creates your brand identity. Finally, it also allows you to monitor your brand’s growth and perception.
  8. Website: For me, this is a dead give away and something you should know. A designer should display your work that lends you credibility. It is also a platform that you can use to gain referrals, pingbacks, and subscribers. All of these are positive for your brand and “must haves”.

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Adam E. Badenhorst

Adam E. Badenhorst

Writer. Into politics, heritage, environment and crypto/future. Love a tough debate and intellectual discussions.