Adam E. Badenhorst
1 min readJan 23, 2018

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At the end of the day its about finding your audience and your customer making an emotional connection with your brand and messaging. The customer answers the question: “what do I get out of it?”.

It’s all about the brand story.

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Adam E. Badenhorst

Writer. Into politics, heritage, environment and crypto/future. Love a tough debate and intellectual discussions.