Agreed — a conversational tone is absolutely the way to go. That adds a certain human feel to it which definitely makes a difference. People want to feel you’re on their level rather than talking down to them.

Thanks for sharing — it’s a good reminder to us all.

Writer. Into politics, heritage, environment and crypto/future. Love a tough debate and intellectual discussions.

Writer. Into politics, heritage, environment and crypto/future. Love a tough debate and intellectual discussions.